28 MAY 2018
It's clear that social media has grown dramatically over the last few years and that with more than 800 million active users. Its growth has been astronomical and today, millions of people are posting more personal and business information online than ever before. It's happening at lightning speed with thousands of posts, tweets and uploads occurring every hour.
-
Seek first to understand: It is very important that you understand the fundamentals of how is social media actually works and how it's being used. What are people and businesses doing with social media? What gets them results? Some of you may be thinking, how do I do this? Perhaps you could consider trying it out for yourself by setting up a personal account, then testing some of the features, or get a trusted friend to show you their account and guide you through. Alternatively there are so many resources and 'how to' items online about social media, that you could run a search on Google or on YouTube on a particular topic of interest and watch the video tutorials to get informed.
-
Understand your purpose: What is your purpose is for using social media? What do you hope to achieve for your business by using it? It's really important that you identify your purpose for getting involved in social media (or any other marketing activity for that matter). You need to work out why you are taking part. What do you expect to achieve? Do you simply want to build brand awareness, engage with your customers or identify new sales opportunities? Remember to be realistic about what you believe you will be able to achieve.
-
4. Quality Content - If you decide that social media is right for your business, carefully consider the amount and quality of information you want to share in the online sphere. Remember it will probably stay there for a long time, so you need to make sure it accurate and reliable information that is valuable to your target audience. It has to be relevant, otherwise people will not read it.
-
Further research findings seem to suggest that it is still more typical for a consumer to look to a company website when making a purchasing decision, than on 'fan pages' and that a company website provides a more influential source of information. "It seems that only about a third of respondents admit that they are influenced in their purchasing decision by fan pages while almost half say they look to company websites instead.". This makes it increasingly important for businesses to figure out ways to respond to these evolving customer relationships in order to capture these markets and opportunities.
Add Comments