07 NOV 2020
In the previous blog, we discussed about cold lead generation click funnels and why they are crucial to filter out the best quality cold leads from the low-quality ones.
Filtering best quality leads is crucial because when you are doing high-value B2C sales or low-priced B2B sales you will have more cold leads and a mix of low-quality cold leads in it.
When you are generating cold leads via social media marketing a mix of untapped and uninterested cold leads will come into your sales system.
When you are prospecting for B2B leads and connecting to businesses, you are generating the best quality leads.
For example, academypro.biz is software for trainers for delivering education online. Their minimum pricing starts at ?10999 per year. Most of their customers are enterprise customers.
In such cases, they will just reach out to their target customers via sales funnels and start converting the leads.
If you are in the midst of the pricing band you might not have that premium. That's why we need cold lead generation funnels.
Before we dive deep into cold lead generation funnels and how they function, in today's blog we want to give you an example of our cold lead generation funnel.
To build a cold lead generation funnel, you need a cold lead magnet. The cold lead magnet is the first portion of the entire cold funnel. Without a cold lead magnet, you will not be able to generate a lot of cold leads through inbound marketing.
Our cold lead magnet is our free social media marketing tools ebook. For people who want to learn social media marketing, we give away this ebook for free. But to sign up, people need to give us their name and email ID.
Once they give us their name and email ID, they become our cold lead. We build this lead magnet a few years back. Once our cold lead magnet was ready, we went ahead and started driving deep traffic to it.
In the beginning, we used a search traffic engine to get the cold leads. We used to get more than 500 visitors a month via the search traffic engines for our blog.
We converted the users into cold leads using this cold lead magnet (the 25 free digital marketing tools ebook). Then We started driving search engine traffic to the cold lead magnet using Facebook Ads. And then we started using Google Ads to drive the search engine traffic.
Once they enter their name and email ID, their ebook will be shared. We deliver one tool every day for 25 days. Until 25 days we do not give a sales pitch. The ebooks are designed to provide value and build trust with the audience.
Mass Trust building is an important part of the sales cycle. Without Mass trust, conversion cannot happen. In an offline sales business model, mass trust is usually built via customer relationship management.
If a salesperson is perfect at his craft, he would build mass trust with his buyers and he would close more deals. But when you are generating 100s or 1000s of cold leads, you cannot have individual communication with each person who is in your sales funnel. That's why marketing automation tools help in cold lead generation sales funnel.
An automated series of emails build mass trust with your audience about automation. You don't need to point a finger. Set up a series of emails, get the cold leads and the mass trust-building happens automatically. But as we all know, without sales the funnel is not going to sustain n its own.
"Sales" is the power source of the funnel system. Sales give us conversions and conversions will give us profits.
When we make profits, we can reinvest the earnings back into the building cold lead magnets, back into deep traffic-driving systems like SEO, SEM, and Display Ads, and back into CRM and Marketing Automation tools that help us build mass trust with the target audience.
So how do we sell in B2C when there is a sales funnel?
As we have discussed in the previous blog, we need to reach out to the best quality leads from the cheap-quality ones to engage them in a sales system.
That's where the concept of cold lead qualifying comes in.
1. qualify the cold leads based on their behavior. For example, let's take 2 leads. 1 lead has a high chance of converting and there is a high chance she will buy. One lead is not much interested and has a very low chance of converting.
The high chance of converting cold lead will open all our emails and read through all the blogs. The less interested lead will hardly open any emails. If we give 1 point for every email open and 3 points for every click inside the email then we can figure out who is a high chance of converting cold leads and who is not so warmed up to our offers.
We would end up calling the high chance of converting leads and engage them in a sales process cycle.
"Sales" is a vast topic in itself and deserves a series of blogs on its own so you get an idea.
The actual know-how of cold lead scoring will be discussed in future blogs.
That's it for today's blog.
I hope you gained something new from the example we've given you.
Check out onklickdigital.com and become our cold lead if you want to visualize how we have developed our cold lead generation and demand generation sales funnel.
See you in the next blog.
Cheers,
Onklick Digital
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